Knowing the effects color has on a majority of people is an incredibly valuable expertise and asset that designers can master and offer to their clients.
This also has a profound effect on your business' colour choices and the way it influences your clients. Here are the major colours, what they mean and how they can help your branding, packaging and more:
Red - Danger, Passion, Excitement, Energy (Used a lot for drinks and in the oil and gas industry)
Green - Natural, Vitality, Prestige, Wealth ( Used for health products, banks, etc.)
Yellow - Optimistic, Cheerful, Playful, Happy (Used a lot in schools, snack packaging)
Black - Sophisticated, Formal, Luxurious, Sorrowful (Used in politics, private clubs, etc)
Blue - Communicative, Trustworthy, Calming, Depressed (Used by PR firms, lawyers, real estate, banks)
Brown - Organic, Wholesome, Simple (Used in packaging)
White - Purity, Simplicity, Innocence Minimalism ( Medicine, politics, lawyers, etc)
Purple - Royalty, Majestic (Used by private clubs, luxurious packaging)
Orange - Affordable, youthful, creative, adventurous (Used by PR firms, digital agencies, etc)
Pink - Feminine, Sentimental, Romantic, Exciting (Packing for makeup, food, etc)
So do you have the right colour for the branding of your company?