The importance of a Mobile Friendly Website

The importance of a Mobile Friendly Website


One of the best things about having a mobile-friendly website is that you can reach a wider audience...and mobile-friendliness is a ranking symbol on Google.


On average, people are spending 6 hours on their smartphones a day. More than half of smartphone users have discovered a new company or product when searching on their devices.


So...having a mobile-friendly website in our modern era isn’t just a good idea – it’s imperative.


Here are 6 reasons why it's extremely important for your website to be mobile friendly:


1. Your Customers are Using Mobile Devices

The number 1 most important reason you need a responsive website is that your customers are using their mobile. 57% of all web trafficis done on mobile devices. More than half of your customers are checking you out from their smartphones. What kind of experience are you giving them?

2. Build Trust

Here’s that same percentage again. 57% of online users say they won’t recommend a business with a poorly designed mobile website. Yes. It’s that big of a deal to have a mobile-friendly website. It’s silly to risk losing customers and referrals based on something you can easily fix.

3. Be Competitive

If having a responsive website for mobile devices isn’t a top priority for you, beware. Your top competitors have probably already made sure that their site is mobile friendly, and which business do you think your customer is going to choose when browsing from their smartphone?

4. Amplify Your Visibility

One of the best things about having a mobile-friendly website is that you can reach a wider audience.

Responsive websites make online sharing simple and so your web visitors are more likely to share on their social platforms, and as mentioned mobile-friendliness is a ranking symbol on Google. That means that mobile-friendly websites appear higher in search results. The more organic search results, the more leads and conversions – it’s as simple as that.

5. Keep Their Attention

In our instant, digital age, people now have a shorter attention span than goldfish. Sad but true.

One aspect of a mobile-friendly website is that it loads quickly. You can’t afford to have a website that takes longer to load. Your customers will click off your page in a heartbeat.

6. Make it Easy for Customers to Contact You

The more convenient it is for customers to reach you, the more likely they are to do it. Having a mobile-friendly website means that your email address and phone number are easy to find and clickable.

All your customers have to do is click and the phone will start ringing. This is better for your customers and for you because it will likely lead to a sale.

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