Boosting your social media posts is a marketing tactic that can exponentially increase the amount of people that see your content.
The concept is simple: pay to have your posts show up as sponsored content on non-followers' timelines in order to gain more exposure.The more you pay, the more people who see it.
What makes a good boosted post?
1. Have a CLEAR call to action button
2. Have a great graphic/picture
3. Do not have a text heavy image or post. In fact Facebook does not allow such post to be boosted
4. Promote content that is already doing well.